The American Society of Evidence-Based Policing (ASEBP) is launching Cops 4 Communities/ Communities 4 Cops challenge (#C4C). The C4C campaign is a social media campaign that creates a media platform to house positive police contacts shown through video, picture, and written stories across relevant forms of social media, Twitter, Facebook, Instagram and YouTube. The negative narrative media is portraying about American Policing is demoralizing to the citizens who support and believe in the police and the police profession itself. The goal of this campaign is to get every police agency in American to post their positive contacts with the public on our social media pages. It doesn’t require anything more than when you post to your own agency’s social media you post to ours too and hashtag them #C4C. Every police agency individually posts the good work their agency does but there is nothing that collectively unites those positive contacts across the U.S. This is what the C4C campaign hopes to do, attaching the #C4C hashtag will link the photos, stories, and videos to each other. The aim is to show how many positive contacts we actually have on a daily basis all across the nation. It may not change the way media portrays us but it can at least show another side of our collective story.


On the flip side the community also wants to connect with their police which is why the campaign is Cops4Communities AND Communities4Cops. We are seeing an outpouring of support from the community in many ways: phone calls, letters, buying lunches (9-year-old in Dallas). We want the public to post their positive contacts with the police on our social media sites too. It is our hope that this campaign can bring some healing to the public and the police or a least show another narrative to American Policing while raising awareness for an organization whose sole existence is to advance the police profession.


The American Society of Evidence-Based Policing (ASEBP) is a non-profit organization housed under the Police Foundation in Washington, DC and is dedicated to educating, facilitating, and advancing the use of research in police practices to improve police outcomes, reduce harm, and improve community wellness.  We are advocating for this campaign based on research that shows having positive contacts with people who are “unlike” you reduces prejudice and implicit bias. If you choose to participate in this campaign we encourage you to engage with communities that are “unlike” you whether that be race, religion, or socioeconomic status. The ultimate goal is to create a positive collective view of the police profession and to bring awareness to ASEBP. We are a relatively new membership organization. Membership costs $40.00/ year and gets you access to over 350 academic journals with access to all the top policing journals. This ability for officers to access police research has never been offered before.


Here is how you can participate:


  1. Record a video or take a photo of your contact with the public
    1. At the beginning of the video state your name, you police department and the context for the contact.
    2. For videos- Hi my name is Officer Sarah Johnson. I am a K9 officer with Sleepytown PD located in California. We are mentoring students at our local elementary school. Today we are playing a game of soccer together.
    3. For photos – Write a description of who you are, who your photo is with and what the context for the photo is.
    4. For a written tweet or facebook post describe the contact and the story.
  2. Upload the video/photo with a short description of the context of the contact
    1. Directly to our social media pages
      1. Facebook –
      2. Twitter –
  • Instagram –
  1. Youtube -
  1. Add the #C4C hashtag to your post
    1. If you also post on your or your organization’s social media pages -Add the #C4C hashtags on your “public” post on Facebook /Twitter/Instagram/ or in the video title on YouTube.
  2. Now post it
    1. Be creative
      1. Try to interact with the community most “unlike” you -remember reducing implicit bias and prejudice comes from contact with people who are “unlike” you.
      2. If you are a community member looking to support the police – think about ways you can make meaningful contacts that give a better understanding of what the police do and especially what the police do in YOUR community.
  • Create a C4C department page and post videos there.
  1. Do a media release to let the media know your organization is participating in the #C4C program.
  2. Let your officers take selfies when making a positive contact on duty rather than only at community events.